WHAT'S BRAINHEART ABOUT?
Well, without overthinking it, something to wear that has ‘brain' and ‘heart'.
Ideas that are admittedly schmaltzy and too clever by half to begin with.
Then backed the heck off and toned the frikk down by 70-80%.
Simple and understated, infused with a micro dose of heartfelt and thoughtful.
And a little bit of somethin’ somethin’ <3